Long before the cars, Škoda was born on bikes. Since then we’ve been caring for cyclists and drivers alike. Nowadays, in our overcrowded cities, with sometimes poor or missing cycling infrastructure, sharing the road safely is in higher demand than ever. If we pay enough attention to traffic education, this will create safer streets, mutual understanding, respect and cooperation for all.

Help us make the roads safer

Avoid common mistakes!

Watch our safety videos

No matter if you are a driver, cyclist or a pedestrian, not paying attention can have terrible consequences. Our dummies represent three different personas making typical mistakes such as texting or listening to loud music while in the traffic.

Find out more on WeLoveCycling